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How monetization works on Youtube: a detailed overview

Monetization on Youtube works after reaching a certain threshold of subscribers and hours of viewing. You need to reach the required figures in 12 months. There are several ways to earn money on the site, but they all depend on the quality and uniqueness of the content.

You can not only earn money on Youtube but also become a well-known media personality. But this requires a lot of effort. Today, Youtube is one of the most popular platforms for making money. It attracts those who want to reach a stable income without leaving home.

At first glance, it may seem that this is easy. But in fact, not everyone manages to monetize the channel and bring it to the TOP. There are a number of important nuances that are extremely important to consider.

Earning money on a Youtube channel largely depends on its original theme. The author of a promoted channel becomes an opinion leader, and advertising in his videos significantly increases in price.

The contents:

• How monetization works on Youtube: conditions for crediting funds;
• TOP 5 ways to make money on Youtube;
• Choosing an affiliate program on Youtube;
• In some cases, you may lose your earnings;
• How much money can you earn from running a Youtube channel;
• Tips for increasing your earnings.

How monetization works on Youtube: conditions for crediting funds

Youtube is a world-famous video hosting service where anyone can register. The platform has become a kind of alternative to television. Its main advantage is the ability to view the desired video at absolutely any time.

On Youtube, you can not only watch videos, but also earn money. To do this, it is not necessary to have a specialized education. A private bedroom or living room can serve as a place for filming.

Monetization on YouTube is activated after the channel reaches 4000 hours of views and 1000 subscribers. Income may vary, depending on a number of factors. You need to understand that you don't pay for page views, but for clicks on ads. Accordingly, the more commercial pageviews, the higher the payment for them.

Not all of us fully understand what constitutes monetization of video on YouTube and how it works. It implies the nature of the interaction of four parties: the advertiser, the author of the video, the viewer, and Youtube itself. Each party receives a certain benefit.

Once the channel has the required number of subscribers and views, you will be able to participate in the affiliate program. The Youtube platform helps users improve the quality of content and increase revenue.

All the necessary conditions have been created for this. The channel owner can go to the "Creative Studio" section, where Analytics are displayed. It includes summary data for a specific time period: new subscribers, traffic source, audience, etc. This all helps significantly in the development of the channel.

You can also contact the advertiser directly and embed ads directly in the video plot before entering into an agreement with YouTube itself. But not every advertiser will agree to cooperate if there is no broad audience.

In such cases, as a rule, barter cooperation is practiced. It implies that the channel author will show the advertiser's products in their videos and receive them for free.

To enable monetization, just go to the corresponding tab located on the panel on the left. If monetization is not yet available, the page will look like this:

When the required metrics are met, new features will appear in the "Monetization" tab. In General, everything is clear on an intuitive level. You won't need to make any extra movements.

TOP 5 ways to make money on Youtube

Monetization on Youtube is not limited to contextual advertising. In addition, this type of income is only a small part of all earnings.

The total amount consists of several sources of income. It directly depends on how popular the blogger is and what degree of trust he has with the audience. Among the main ways to earn money are::

1. Contextual advertising. It is formed by the Google Adwords system and is aimed at increasing brand awareness and reach. Revenue depends on how often viewers click on the ad that POPs up while watching the video.
2. Donates from subscribers.The effectiveness of this method of earning money largely depends on the reputation of the channel and the quality of content.In addition, the income will not be regular and the same.Donates are given to those bloggers who conduct streams on the channel. They are a voluntary donation from dedicated fans. Sometimes donates provide viewers with a unique service (access to a private chat, view exclusive content, etc.).
3. Direct cooperation with the advertiser. In this case, we are talking about implementing a specific product in your video. Shooting conditions are pre-negotiated with the advertiser. The cost of advertising will depend on the promotion of the channel and the time allotted for displaying the product.
4. Participation in third-party affiliate programs. There are a number of affiliate programs that can generate additional income. Typically, a blogger shares a link to a specific product. If his audience makes a purchase using the link, the blogger gets a percentage of the sale. Accordingly, the more actively the product is purchased, the higher the blogger's income. This method is widely used by those who make reviews for things and cosmetics. Also, earnings on the partner system are often offered by banks, travel agencies, hotels, etc.
5. Promotion and sale of your own product. You can use your Youtube channel as a business card to advertise your services or certain products. Creating your own channel for self-promotion purposes will be beneficial for lawyers, writers, business coaches, etc.

Choosing an affiliate program on Youtube

Youtube offers several affiliate programs to choose from. Each of them has certain conditions for cooperation. When choosing an affiliate program, you need to take into account the percentage that it is ready to pay. It is also advisable to analyze the popularity of the affiliate program among bloggers.

The greatest demand is for:

• AIR. The advertising network is ready to pay the blogger from 70% to 90%. Cooperation is possible if you have more than 10 thousand views, 3 videos, and 300 subscribers. Advertising on the channel is configured automatically. However, the blogger can choose which videos to place it in.
• Ericom Network is distinguished by more loyal terms of cooperation. To connect, you must have at least 5,000 views and 250 subscribers. A distinctive feature of the site is its user-friendly interface.
• Yoola is ready to cooperate if you have more than 10 thousand views, 500 subscribers, and 5 videos on the channel. The partner network is willing to pay about 70% of the revenue.
• Freedom doesn't have a fixed rate. It ranges from 60% to 90%. At the same time, any channel that does not have strikes can cooperate with it. Payments are made via PayPal.

An affiliate program takes a percentage of its revenue for a reason. It carries a number of obligations, contributing to the promotion of the channel. By participating in the affiliate program, you can get a personal development Manager.

In addition, the affiliate program takes care of managing problems that arise when complaints are made about the channel. In some cases, it also deals with the graphic design of the channel. This is especially important if the author is a novice.

In some cases, you may lose your earnings

Knowing what monetization is and how Youtube works, you can get quite a good income. Money is awarded for clicks on ads only if the channel author follows the site's rules. Videos with violations are not monetized. The reasons may be as follows::

• the content includes drug and Smoking propaganda;
• the video contains insults and discrimination;
• the video contains scenes of violence and brutality;
• plagiarism and copyright infringement;
• content of a sexual nature;
• demonstration of firearms;
• potentially dangerous actions in the video.

If the issue is controversial, then ad impressions can be restricted, but not completely removed. The line between the norm and prohibited actions is very thin. Therefore, it is extremely important to analyze the content of the video clip before it is published.

Gross violations can lead to a ban. In this case, there is a risk of completely losing the source of income.

How much money can you earn from running a Youtube channel?

Novice bloggers are interested not only in the rules of Youtube but also in how much you can earn on It. You need to focus on the figure from $1 to $3 per 1000 views. Accordingly, the final amount depends on the channel's popularity.

The subject matter is also important. Videos on financial, automotive, medical, and cosmetic topics are rated higher. Everything related to entertainment – humor, author's music, dancing, etc. - also brings a good income.

There are a number of services that can provide statistics for a particular channel. The approximate monthly income is also clearly shown there. The most popular services are socialblade.com and WhatStat.

The table clearly shows the dependence of the final amount of earnings on the popularity of the channel and the quality of content.

You may notice that revenue is not always proportional to the number of subscribers. Some channels are well viewed but do not have a wide audience of viewers. This phenomenon is typical for music channels.

Tips for increasing your earnings

Promotion of the channel requires constant hard work. The number of subscribers is of paramount importance. It needs to be given special attention. To attract new subscribers, contests are often held that require a subscription to the channel.

You also need to adapt the video to the search engine queries. Keywords are entered not only in a special window but also in the title and description of the video.

To make the channel interesting to people, you need to choose a relevant topic. The content must be unique. It is better to shoot videos yourself, focusing on the quality of shooting and editing.

The published video can be posted on thematic forums and social networks. This will allow you to get more views and new subscribers. For this purpose, you can also make a call directly in the video.

Another effective way to promote your videos and then increase your profit is through advertising. You can order it from more popular bloggers. The cost of advertising depends on the promotion of the channel. Someone will charge 2-3 thousand rubles for the service, and someone will not have enough and 50 thousand rubles.

If the channel's content is low-quality and uninteresting, advertising may not pay off. Therefore, first of all, you need to focus on the quality of the video.

Videos should be released regularly, according to a pre-arranged schedule. This approach shows respect for the audience. You should constantly maintain interest in the channel and work on improving the content.

Also, do not forget about your reputation. One wrong step can lead to the loss of a significant number of subscribers.

Conclusion

Monetization on Youtube works using the Google AdSense platform. The main income of the channel owner consists of clicks on contextual advertising. But there are other sources of money.

The salary of video bloggers is determined by a number of factors. It is impossible to predict it. But one thing is for sure – to achieve good results, you will have to work long and hard.