Millions of tick-Tok users are thinking about how to monetize It. Due to the fact that it is easier to find your audience on this social network than on YouTube or Instagram, a lot of young talents quickly came there.
Despite the fact that Tik Tok does not have an official affiliate program, users have already found many ways to start earning money there.
The contents:
- Difficulties in monetizing Tik Tok;
- Best ways to earn money on Tik Tok;
- Let's sum up the results.
Difficulties in monetizing Tik Tok
Sometime earlier, Tik Tok tried to introduce its own affiliate program, but it only worked with the largest accounts and quickly closed this initiative.
After that, the network also banned holding branded challenges without their approval and set a price list for such events. Now it's harder to earn money here.
There are some specific facts you need to know about monetizing your Tiktok account:
- Subscribers don't affect anything. Reach rates can range from a few hundred views to millions. The main thing is to constantly generate interesting content and do it regularly.
- Tik Tok has lowest-lived trends. As soon as some wave of ideas has risen, you need to immediately join it. Swing for weeks, as on YouTube, will not work.
- The service prohibits embedding links in posts. Because of this, advertising something here is much more difficult. Users have to manually enter links from the video itself. However, now you can get around this problem by redirecting viewers to Instagram or YouTube, where you will already have all the necessary information.
- Tik Tok has a large percentage of the young and insolvent audience. If your account contains mostly such users, it will be difficult to attract advertisers.
- It is almost impossible to earn views or likes using bots here. You have to buy live subscribers through exchanges. For those who want to promote in this way, this is a minus, but for those who want to earn extra money in this way – a big plus.
Despite all the possible disadvantages, Tiktok remains one of the most promising modern media platforms. Therefore, creative people who want to earn money from their activities should pay special attention to this application.
Best ways to earn money on Tik Tok
Since it is impossible to earn money in Tik Tok directly, you have to look for alternative ways. They require different investments, time-consuming activities, and can bring both scanty and multimillion-dollar income.
Each user chooses a different method for how to monetize video in Tik Tok, but there are several rules that apply to each of them:
- Try to advertise only content that matches your profile's theme. Losing subscribers is very easy.
- The ad must be as original as possible, but not native. Viewers respond well to those advertising proposals that are expressed directly and interestingly.
- The ideal ratio of advertising and regular videos in Tiktok is 1 to 10. That is, 9 videos should be ordinary entertainment and only one for direct earnings.
Method # 1: Video for an advertising song
Initially, Tik Tok was created as a social network for sharing short videos, mainly dance videos, with interesting music. Therefore, song content is still extremely popular here.
One of the most effective ways to monetize your Tick – Tok account is to shoot promotional videos to the customer's music.
How it works: the musician sends his track to Tick Toker. He makes a video for this track, trying to make it as exciting and playful as possible so that as many people as possible want to share their creativity under this record.
How much do they pay: the cost of such integration is no different from the price of advertising on YouTube or Instagram. Depending on the coverage, it can vary from 200 to 20,000 rubles or even higher.
Method #2: Direct advertising video
With this method of monetization, the customer will dictate the script of the video itself, decide what exactly needs to be said about a particular product. But the range of possible sources of earnings is significantly expanding.
The main problem with this method is the inability to predict coverage. In Tik Tok, a lot depends on the network's internal algorithms, so even popular authors can seriously fluctuate views.
You can find advertisers in thematic groups on Vkontakte or in other social networks. Just post your profile there, describe your average reach and target audience. Customers will contact you shortly.
How it works: the advertiser sends a specific technical task with a description of the service, product, or service. The author must create an interesting video clip while observing the conditions set by the customer.
The advertised product may not always be related to the account's theme. Most often, they order native (hidden) ads.
How much do they pay: this method of monetization generates more money. On average, the price tag ranges from 1,000 to 10,000 rubles. However, the boundaries can significantly expand both up and down, depending on the coverage.
Method #3: Affiliate Program
Just like on YouTube, Tik Tok has its own affiliate programs. They are not officially provided by the service, so you will have to search for them on third-party portals. In this case, they act as an intermediary between the blogger and the advertiser, for which they charge a percentage.
Working through an affiliate program is much easier, but less money will be credited to your account.
You can contact the affiliate program through your Instagram or other social media accounts, or directly through your profile sites.
How it works: the partner program agent sends the blogger an advertising order. The performer just needs to make a video and get their fee. All financial risks, as well as any nuances that arise when working with the customer, are assumed by the partner program Manager.
How much do they pay: usually, the blogger receives a percentage of the amount that the customer will receive from clicks on referral links. Payment just for the video taken is extremely rare.
Method #4: Live broadcast
When deciding how to monetize Tick-Tok, you should pay attention to live broadcasts. They are available only to those users who have more than 1000 subscribers, but they can bring a stable large income. Some bloggers receive thousands of dollars during such broadcasts.
How it works: Tik Tok offers its users the opportunity to give their favorite author a local virtual currency during the stream. After the broadcast ends, the blogger can withdraw it from the account and convert it into real money.
How much do they pay: the author's account is credited with 80% of the cost of the viewer's gift. Then everything will depend on the generosity of the audience. To withdraw money to your Bankcard, you need to earn at least $ 10.
Method #5: Advertise your main project
Tiktok is a good source of free views. For example, if you have an active business, online or offline, you can promote it using this service.
The easiest method is to record challenges and viral videos with tracks that are currently popular on the network. However, in order for this method to work, you need to constantly monitor the Tick Current and be aware of all trends.
How it works: thematic videos are made from the company's official profile in Tiktok. They should emphasize the company's advantages, but do it in a form that is dictated by the current trend. Videos will collect views from different people, some of whom may contact you in the future.
How much do they pay: it depends on how much revenue the main business generates. Someone will get a few customers and small orders, and someone – a large wholesale purchase. It is difficult to predict, but the benefits of such advertising will definitely be there, and almost no investment is needed.
Method # 6: Likes, subscriptions, comments
If you still have a small account and don't want to develop it, you can still earn money on it by helping other users get promoted. Every like and view of the video turns into a ruble if you approach this issue correctly.
How it works: you need to register on a special exchange to promote live subscribers and reach. After that, you will be able to take orders there. For example: put 20 likes or view all videos in your account. For each such task, payment will be transferred to the user's account.
How much do they pay: earnings from such work are extremely small, but it does not require any investment. You can spend an hour in the evening and get 100-300 rubles for your hobby.
Method # 7: Advertise other profiles
If you have a promoted account, you can also use its coverage without direct advertising. To do this, Tick Tokens make collaborations. This does not attract negative attention from the audience, because from the outside it looks like an ordinary collaborative work.
How it works: a large blogger makes a joint video with a smaller one, and for this, he receives a monetary reward. A micro-influencer can quickly promote their profile with just one collaboration. It all depends on how well he performs.
How much do they pay: the final payment depends on the size of the account and who did most of the work during the collaboration. The amounts range from 500 to 50,000 rubles.
Method # 8 Support the challenge
Major brands buy the right to launch their own challenge from Tik Tok itself. However, this is not enough for such an interactive experience to start working properly. Someone should be the first to try out the idea for themselves. This is why companies order challenge support from bloggers.
How it works: the brand launches a challenge and sends its terms to different influencers. They are the first to fulfill its conditions, thereby encouraging their viewers to join the movement. As a result, with the help of a blogger, challenge overcomes the "threshold of the first", which often scares the audience.
How much do they pay: brands pay 500 rubles or more for a good video clip. The final fee will depend directly on the coverage. If the challenge doesn't work out, then you shouldn't expect a lot of money.
Method # 9: Being An Ambassador
You don't even need to advertise something directly to earn money on Tik Tok. Sometimes it is enough just to show the desired object in the frame. Companies transfer a fixed payment to their blogger-Ambassador for this.
How it works: the blogger must constantly keep the desired item in the frame, or regularly demonstrate it. For example, an Ambassador of the Zara brand will always be photographed only in clothes from this company, and sometimes in the video, he will mention the name of the collection or line of a particular item.
How much do they pay: earnings depend on the size of the brand. However, the main advantage is the stability of payment and the absence of the need to radically change your content. You can continue to shoot the same thing as always, just putting the desired object in the frame.
Method # 10: Sell your stories
An alternative way to earn money on Tik Tok, which is suitable for talented authors who are tired of shooting on their own. If you have a popular channel that you are tired of running, you can offer your services as a screenwriter and ideological inspirer to someone else.
This method of earning money makes it possible not only to earn on your knowledge of Tik Tok but also not to lose your skills and abilities. If you want to start shooting on your own again later, you can do it at any time without any restrictions or difficulties.
How it works: in your account, you need to post a video stating that you are ready to become a scriptwriter for a Tick Token. This idea can also be voiced in your other social networks. Once a client is found, they need to provide scripts for commercials according to the agreed schedule.
How much do they pay: one high-quality detailed scenario can cost from 1,000 to 5,000 rubles on average. A well-prepared advertising integration plan is paid at an increased rate.
Let's sum up the results
It is better not to stop at one method of how to monetize a Tick Current. Working on several fronts at once, you can get the maximum benefit from your account. The main thing is to follow the recommendations and not overload your profile with unnecessary ads.
