The technology of affiliate marketing opens up additional opportunities for earning money. It involves promoting a particular product in return for receiving a portion of the profit from its sale.
This type of earnings is especially relevant for people who have a platform with a large audience (bloggers, site and group owners, public personalities, etc.). this partnership allows you to earn passive income.
Each of us at least once thought about a passive way of earning money. It can be a good hedge against an unstable financial situation. Today, there are a huge number of sellers who are ready to share their profits for mediation.
But it should be understood that the technology of affiliate marketing contains nuances that you need to familiarize yourself with in advance.
Additional earnings are provided by the affiliate program. The profit percentage is usually fixed. You can pay both for a sale and for a specific action, such as attracting a new user or subscribing.
At first glance, affiliate programs seem like an easy way to earn money. But in practice, you can face a number of disadvantages.
The contents:
- Basics of affiliate marketing technology;
- Pros and cons of affiliate programs;
- Affiliate marketing technology: a step-by-step algorithm of actions;
- How much you can earn;
- TOP 7 ways to earn money in affiliate marketing;
- Recommendations for increasing your profit.
Basics of affiliate marketing technology
Affiliate marketing technology is a form of self-employment that generates passive income. It involves promoting a product owned by another person. As a rule, this requires placing a referral link or promo code on your site.
In simple terms, a person follows your link, buys a product or service, and you get a percentage of it. The seller himself may not be engaged in promotion at the same time.
Earnings in this case will depend on the audience's responses. The more intensively the product is advertised, the more profit you can get. It may seem that placing a link on your site is enough to make a stable profit. But in reality, you have to make an effort to attract customers.
The payment procedure will vary in each individual case. For example, the well-known Epn platform allows you to withdraw funds at any time, starting from any amount. Some partners offer fixed payouts over a certain period of time.
Pros and cons of affiliate programs
Affiliate marketing is a complex system with many pitfalls. It does not always allow you to get rich quickly and without any problems. Its significant disadvantages include::
- Not being able to monitor sales progress.
- The high level of competition.
- Long process of reaching a stable income.
- Loss of reputation if the partner product turns out to be of poor quality.
- There is a possibility that the registered referral will not be assigned to you in the event of a failure.
In most affiliate programs, money is credited automatically. Crashes, as you know, are not uncommon. It is impossible to track the actions of each referral. For this reason, the ability to control accruals is completely absent.
Information about successful affiliate programs spreads at an incredible speed. This leads to the fact that the niche quickly overflows, resulting in a lot of competitors. It is impossible to predict the success of a particular project in advance. Therefore, the effort invested in product promotion does not always pay off.
Despite the disadvantages, the technology of affiliate marketing does not cease to be in demand. With the right approach, it can bring good dividends. The advantages of this type of business include:
- lack of any investment at the initial stage;
- ability to promote your product online without visiting the partner's office;
- no need to create and move products (this is done by the partner);
- ability to combine with other types of remote business;
- high chance of receiving passive income.
Affiliate marketing technology: a step-by-step algorithm of actions
The decision to earn passive income through affiliate programs should be accompanied by actions. First of all, you need to evaluate your traffic generation capabilities. It is most convenient in this regard for those who already have a specific platform for promotion.
Partners usually reach out to actively developing bloggers on their own. Beginners also have to look for a suitable one from the abundance of options.
If there is no ad platform available, you may need to make certain investments for advertising. An alternative is a personal page on a social network. The full algorithm of actions includes the following steps::
- Search for a suitable partner.It should have a good reputation and attractive terms of cooperation.
- The study product.To sell a product or service, you need to study it well.It is advisable to form your own opinion and voice it to potential buyers.
- The choice of method of product promotion.You can combine several options.The most common ones include posting on social networks, a blog, or a thematic site.You can also use advertising banners and make e-mail newsletters.
- Implementation of the project.When starting the process of introducing a product to the masses, you need to decide on a strategy.It is important to work carefully on the sales text.If you don't have the necessary knowledge, you can contact a copywriter.But in this case, additional investments will be required.
If the product is promoted in a thematic blog or on a website, it is advisable to evaluate how well it fits into the overall concept. It would be strange to recommend welding machines to Housewives. It is advisable to study the needs of the target audience in advance in order to understand how relevant the product will be for them.
How much you can earn
Practice shows that working with several affiliate programs at once is more effective than with one large one. But even in this case, the total amount depends on the skills of product promotion in the network. Over time, earnings can either increase or decrease.
On average, the work will take about 2-3 hours a day. The income can vary from several thousand to hundreds of thousands. It is defined by the following parameters:
- as a percentage of the referral program;
- sales performance;
- audience reach;
- the number of resources used.
According to statistics, programs that sell information products have the highest interest rate. In some cases, the rate may reach 50%. In other categories, there are rates of 5-10%.
You can earn good money in the field of tourism and real estate. Under successful circumstances, even at the initial stages, you can earn from 2,000 to 10,000 rubles a month. People who have their work put on stream earn from 50,000 rubles or more.
TOP 7 ways to earn money in affiliate marketing
Today, there are a huge number of opportunities in the field of affiliate marketing. Everyone chooses the most convenient and profitable option for themselves.
- Revenue per click. This is about placing ads. It is one of the most effective ways of promotion. You can place ads on your own site or on a specialized one. In the second case, you can use Youtube, Yandex Zen, or other platforms for posting content for free.
- Getting a percentage for selling a product. Payment is credited only if the user clicked on the link and purchased the product.
- Profit from each impression. In this case, money is awarded for each viewing of advertising material. Some platforms pay for every 10/100/1000 the impression.
- Revenue for any action on the partner's site. Not only the purchase is counted, but also registration, navigation on the site page, subscription, etc.
- Attracting new referrals. This is where the network marketing principle works. The result largely depends on the specifics of the company's work and its reputation.
- Promotion of cashback services. The system implies not so many earnings as savings on your own purchases. An additional bonus, in this case, is various incentives for attracting new users.
- Sales of air tickets, hotel stays, tours, etc.In these cases, in addition to participating in the affiliate program, you may need to purchase a franchise.
There are numerous affiliate programs with each passing year becomes more and more. When choosing the most optimal option, it is advisable to be guided by reviews. Among the largest affiliate programs it is possible to allocate:
- Aviasales;
- Epn;
- Realpush;
- Evard;
- AdWool;
- Shakes Pro.
To choose a suitable way to earn money on referral programs, it is enough to study their pros and cons.
| Example of an affiliate marketing technology | Positive | Disadvantages |
|---|
| Clicks on ad blocks | With the right approach, the probability of good earnings increases | It is difficult to arouse interest in the audience, and a thorough analysis of the target audience is necessary |
| Selling certain products | Stable demand when reaching the target audience | You need to know the product well and be able to sell it, there is a risk of losing your reputation if you choose the wrong partner |
| Revenue from ad views | It's easy to achieve the right metrics, as people are more likely to watch than buy | The interest rate will be lower than for other types of cooperation |
| Attracting new referrals | It's easy to attract people with similar interests | Revenue doesn't always meet expectations |
Recommendations for increasing your profit
In order for the profit to meet expectations, you need to approach affiliate marketing in the same way as your main job. Preference should be given to those products and services that you use personally. In this case, the promotion process will not cause any difficulties. You will be able to talk about the product from an expert perspective.
A careful selection of a partner will avoid possible disappointment. It is necessary to choose companies with a good reputation. Otherwise, cooperation will be a trivial waste of time.
When promoting a product, you should constantly monitor the latest trends. This will allow you to keep your conversion rate at a high level while being competitive.
You should also analyze the result obtained and take measures to improve it. You need to focus on the needs of the target audience. Working on a product presentation is a good solution. It should be of interest to potential consumers.
To increase your profit, you need to work with several partners from the same niche at once. This will allow you to promote the product to the same target audience from different sources.
Do not forget about advertising. But investing in it at the initial stages is not always advisable. First, you need to test the ground and get your target audience interested. Instagram ADS, Adwords, and Yandex Direct platforms are perfect for paid advertising.
Contrary to popular belief, participation in an affiliate program is not allowed to take its course. It is necessary to regularly monitor the result and take measures to improve it. In order to get people interested in the product, it is advisable to constantly introduce new tools.
Result
Affiliate marketing technology can be used as an additional source of profit. But consider it as the only way to earn money is not worth it. The fact is that passive income in this case will always balance. This is due to the huge number of factors that make up it.
