Your own website is an asset that can generate income from a few dollars to hundreds of thousands of rubles per month. In the article, we have collected effective ways to make money on your resource.
Many entrepreneurs strive to create a website, make a cool design and launch a promotion. But not everyone thinks about how it can be monetized. We picked up ideas on how to make money on your resource. Let's figure out how to implement them.
Which site is better to monetize
Each site has a different potential and its own specifics. Therefore, to begin with, you should think about the very resource on which you plan to earn. In different niches, the same method can give different results. And the most promising idea of earning can fail if the resource itself turns out to be inappropriate.
So, all web resources are conditionally divided into informational and commercial.
In 2020, online competition is high in almost all niches. It is difficult for a beginner to find a place for himself and choose a promising direction. But if there is a desire, strength and resources, then why not try to develop your project? Here are some profitable topics:
Tip: before creating a site, be sure to study the state of affairs in the chosen niche. In conditions of severe dependence on search engines, it is recommended to create sites that can receive traffic from other sources: social networks, instant messengers, etc. The level of income from the site is largely determined by traffic. And then any of the monetization methods will be effective.
1. Affiliate programs
The essence of earnings is to place an affiliate link on your site. For each targeted action performed through your resource, you are paid a certain percentage.
For each site, you can find a suitable affiliate program that will be of interest to your target audience. For example, a travel site can embed a ticket search form through an affiliate program. Or a site dedicated to a foreign language invites visitors to take a course in that language and provides a link to purchase. The main thing is that the proposal looks appropriate. Then the audience will be loyal.
The amount of income from affiliate programs depends on the quality of traffic, the number of targeted actions and the size of the commission.
2. Contextual advertising
This is one of the most popular ways to make money online. The bottom line is that a clickable ad unit is placed on the resource, which corresponds either to the general theme of the site or to the topic of a specific article.
Ad blocks are placed using certain services. There are several such sites, each of them has special requirements: daily traffic, site topics, etc. If the site does not meet the requirements, then it will not be connected to the system. All contextual advertising systems do not accept torrents, casinos, shock content, sites of dubious subject matter, and resources with non-unique content.
The most popular services that allow you to earn income from contextual advertising:
The amount of income depends on:
3. Referral program
The remuneration ranges from 20 to 80%. The most weekend are the programs of dealing centers. Their clients deposit large amounts into the account, so the earnings from them will be large. And here it is also important to select a referral program for the theme of the site. The more thematic traffic, the higher the conversion will be.
4. Banners
Banner placement is another popular type of website monetization. This way of earning does not threaten you with sanctions and search engine filters. Setting up and launching banner ads is quick and easy. Banner advertising is more effective than link placement. A bright picture attracts the attention of visitors more, which means that the number of transitions increases.
The cost per click on a banner is lower than in contextual advertising, but the main advantage is that the reward is paid not only for clicks, but also for impressions - it depends on how the ad is configured.
Banner networks are conditionally divided into "white" and "gray". In the "whites" moderation is more stringent. The “gray” ones use such advertising formats as clickander (clicking on any place on the site opens an advertisement), popunder (a pop-up window with an advertisement on top of the site), etc.
To date, there are many banner networks: Soloway, Wizard Banners, Advmaker, TeaserMedia and more. One of the most popular services is RotaBan, which pays 1 ruble for every 30 impressions.
Keep in mind that banner ads are effective for sites with more than 200 visitors per day. Otherwise, it may negatively affect the promotion of your site in search engines. If you want to know approximately how much you can earn on banner networks, you can go to the Telderi site exchange and see the revenue of sites from advertising networks.
5. Teaser ad
A teaser is an ad block consisting of a static/dynamic image and a text fragment. As a rule, such ads are shown in groups: 2-3 blocks horizontally or vertically. At its core, it is very similar to banner advertising, but has some features.
In Runet, teaser blocks are perhaps the most popular type of web advertising. And the thing is that moderation in teaser networks is much softer, so here they place the ads that did not pass in other systems. All advertising for quick weight loss, instant earnings is often placed in the form of teaser blocks. Typically, this type of advertising is placed on entertainment sites or dedicated to women's topics. But with such advertising you need to be careful, because. the use of some teasers negatively affects the position of the site in search results.
If you decide to connect your site to the teaser network, you can do this on the following resources: Marketgid, DirectAdvert, Kadam, TeaserNet and others.
The average profit of a site with a traffic of 2,000 people per day is about $35 per month.
6. Selling links
Selling links is one of the easiest ways to monetize a website. What is the point? You register for a special service. You are assigned a unique code that you set on your site. Choose the part where the advertising link will appear. And you earn for each user clicking on the link.
There will always be a demand for quality links, although there has been a decline in the niche lately. You can get a stable income if the site is well quoted in search engines. Website traffic has almost no effect on income. The age of the resource, fast indexing, prompt placement and good content supply are valued here.
There are many services that allow you to earn on links. The most popular and profitable ones are: Sape, TrustLink, MainLink, Gogetlinks, Miralinks.
The advantage of such resources is that rewards are directly transferred to a bank account, and you do not have to think about how to withdraw funds to your card.
7. Earnings on image views
You have probably seen this on torrent trackers. How it works? You upload a picture to photohosting, you get a link to the page with the picture. It looks like a thumbnail - in order to see it in full format, the user will have to look at the ads placed on this page. Advertisers pay photo hosting to view ads, and he already pays you to view pictures. Your task is to upload an interesting picture that users will want to see. By placing it on your site, you will ensure the image is visible.
Photo hosting sites that you can work with according to this scheme: Piccash, Image2You, Pic2You. You can earn about 230 rubles for 1000 unique views.
8. Earnings on captchas
9. File hosting
To earn income, you need to upload as many different files to the file sharing service as possible. For each download you will receive money. To regularly make a profit from file hosting, it is not enough just to put links on your site. Connect to this all the resources that you have: social networks, comments on sites. The more downloads, the more profit.
The most profitable types of files that users actively download: books, programs, documents. Almost all systems work on the same principle.
10. PUSH notifications
There are not so many "white" PUSH services. Most offer dubious advertisements for slot machines, traditional medicine, and so on. Examples of such services: Pushprofit, Redpush, Sendpulse. You need to be very careful to monetize a project through PUSH notifications so as not to fall under the “intrusive notifications” filter that Yandex has.
The level of income depends on the volume of traffic and conversion. For example, a gaming site with 1000 unique users can earn about 800 rubles per month.
11. Publication of custom articles
The essence of such earnings is the publication of third-party articles. This will be relevant if your resource has a lot of traffic, a lot of subscribers or an active blog.
The advantage of this method is that you get not only money, but also unique content. You can find clients on specialized sites that provide articles with links to the advertiser's website. Keep in mind that such articles are posted forever, so the links in them are called "eternal". As a rule, links fit in organically and do not cause mistrust among users.
To date, there are many exchanges where advertisers meet with their articles and site owners. We list the most popular resources: MiraLinks, Gogetlinks, RotaPost, Liex.
The amount of income depends on many factors. One of the important criteria is the age of the site. New, newly created resources, most sites simply do not accept or pay a minimum (no more than 5 rubles per publication). Therefore, this way of earning is suitable for those who have a promoted site. In this case, you can earn up to 5,000 rubles on one publication. The income from one publication will grow several times if your site falls into the category of "exclusive" - that is, it is no longer registered on any exchange.
12. Direct sales
This method of monetization concerns, first of all, commercial sites. This is about selling goods and services. But this can already be taken out into a separate and full-fledged business, so we will not dwell on this in detail.
Profitability from sales directly depends on the level of demand for your products or services. However, the popularity of the site also plays an important role here. To attract customers, you can use various methods that we considered earlier: teasers, banners, context, etc.
13. CPA
CPA is advertising with payment for actions: paid order, entry into the game, registration on the site. Such a model of earnings appeared a long time ago, but it has gained popularity in Runet in recent years.
CPA is effective for sites with a well-targeted audience. For example, if you have a site with reviews of mobile phones and applications or a gaming site.
To get serious money, you have to constantly work for CPA. These are not ad networks that can generate passive income without your participation.
There are many CPA affiliate programs on the Russian Internet, the largest of them are Admitad, AD1, CitiAds and Actionpay.
14. Advertising in email newsletters
The method works as follows: the site hosts ready-made widgets that collect email from users. Now you can make promotional mailings. For this, any letters are used - both specially created for advertising and system ones (for example, with notifications).
How you can make money from email newsletters:
To monetize the subscriber base, you can combine several methods or bet on one.
Where to look for advertisers? On specialized services, for example, Bazaaremail. You post information about your site, the advertiser on the exchange sees detailed statistics and, if the indicators suit him, he contacts you. As a rule, you can sell ads in the mailing list if you have at least 10,000 subscribers and an open rate of at least 20%. More information on this topic can be found here.
15. Traffic trading
The method is based on selling traffic from your site to the advertised resource. That is, you earn by redirecting your audience to another site. To do this, use the PopOver pop-up window system or clickander (banner for redirecting in one click).
Serious income can only get sites with high traffic. For every 1000 clicks, you can earn up to $10. However, this method should not be abused. Excessive intrusiveness leads to an outflow of users from the site.
16. Subscription Content
If you have a content site or a site with valuable information, you can use the paywall model. Its essence is that the user pays for access to all or part of the content. Such a model will be effective on sites dedicated to a narrow niche and provide unique content that is not available on other sites.
Services that allow you to connect to the paywall site: Piano, Pigeon, Mediapass, Cointent, Recurly.
17. Content lockers
Lockers are content blockers. In essence, they are similar to paywall, but their application is much wider. To access certain content, the user must download a file or program.
You can connect content lockers using the following services: MGCash, SkyIncome.
18. Selling Audience Information
How does this happen? You add a site to the system, install a universal code and set a price tag for the base. The targetologist finds the desired site and makes an order to collect a retargeting group. The system automatically inserts the required retargeting code and starts collecting information. After the successful completion of the application, payment is transferred to the balance of the performer (website). It is difficult to say how much you can earn on this, since the method is new and there are no fixed prices on the market.
19. Earnings on online consultants
20. Paid posting of articles
You can earn money in different ways. Popular services can request 50-100 thousand rubles for posting one article.
21. Earnings on the placement of games
You can find orders on the services: Livegames.ru, WebTomat.
22. Site sale
You can create websites, promote them and sell them in the future. The scheme looks something like this: you make a content site, fill it with material (you need to publish at least 1 article per day). Then you optimize it and connect various types of advertising approximately six months after the launch. After another six months, you can sell the site at the price of a potential annual profit. A site that brings you 30 thousand rubles a month can be sold for 360 thousand rubles.
You can find a buyer on special exchanges. The most popular of them is Telderi. You can also sell not the entire site, but only its share. This can be done through crowdinvesting platforms: ShareInStock, Itinvest, Simex.
Many of the projects that are offered there do not inspire confidence. However, keep in mind that there is also such a way to earn money.
23. Infobusiness
If you run a content site and regularly publish useful material, then you can earn twice. The first time - during the publication of the post on the site, and the second time - by collecting all the articles in the form of a book or guide.
You can sell such content on the Skladchik service or through your own website. Make a landing page, place an advertising banner on your website leading to this landing page, and that's it. So your site will serve as a free advertising platform for your information product. You can learn more about the business selling information products here.
24. Lead Generation
This method is the sale of applications from potential customers to partners. The scheme works like this: you advertise on your site, urging the participant to make an appointment, get a consultation, etc. People leave an application for the advertised service, the advertiser processes it and pays you a percentage of the purchase amount or a fixed fee.
To make money on leads, you have to solve two problems:
This method is beneficial for projects with high traffic.
25. Donations
This method is suitable for copyright blogs with a dedicated audience. You do not oblige users to pay for content, but simply offer to make a contribution for any amount - as a thank you for your work. To collect money, you can use the built-in Yandex.Money form.
A few tips for those who decide to make money on their site
In custody
Website monetization is one of the ways to make money on the Internet. We have listed in the article the main ways to make money on your site. Of course, there are others, many of them are classified as dubious, not entirely honest ways of monetization. We have chosen the most loyal and effective ones that can bring real income. Most of them can be easily implemented on your site, so even a beginner can do it.
Which way to choose is up to you. Each site is unique, so the methods of monetization in different cases may differ. You can use several methods at once, but this requires a certain strategy. Do not indiscriminately load the site with all available types of monetization.
Most importantly, don't expect immediate returns. Be patient so that your site becomes more popular, older, more authoritative. These criteria affect profitability. The site can bring serious profits.
Try, test different ad formats and ways to earn money. Look for what works best for your project, keep the reputation of your project in mind, and select partners carefully.
