Earnings in YAN advertising network?
Making money in YAN is considered one of the ways to generate passive income on the Internet. All you need is to place ad units on the site. Moreover, it is not necessary to create an Internet project on your own. You can buy a ready-made blog on the exchange and monetize it.
We will tell you how you can make money in YAN, how much they pay there and how to increase your income. When payments come to webmasters.
Content:
What is YAN?
What are the site owners paid for?
How much can you earn on YAN?
How to add a site to the network?
Withdrawal methods
When is money paid?
What sites are accepted in YAN and how to get moderated?
How to increase your income?
What is YAN in simple words?
This is the Yandex Advertising Network. It includes sites and blogs that post ads for the search engine of the same name. These can be pictures and text, banners, videos. Usually they are displayed next to the content or directly in it.
All that is required to receive money is to register on the network, go through moderation and place codes on your website for calling ad units.
Further ads are published automatically, which allows you to receive passive income. Its size depends on the topic, audience and traffic quality. It can range from 20-30 to 100 rubles per 1000 impressions of one block. If there are several of them on the pages, you get more money.If you do not have a website, you can buy it on exchanges, for example, Telderi . They often sell Internet projects that have already been moderated on the network and earn money there. Revenue statistics are published that allow you to calculate cost recovery.
What do bloggers and website owners pay money for in YAN?
Advertisers pay Yandex for clicks on ads, and before webmasters received a certain percentage of the cost of clicks. Now the network has switched to RTB blocks, and site owners are paid for showing ads .
To make good money in YAN, you need to ensure good visibility of ads and banners on the pages.On average, for 1000 impressions of one block (CPMV), site owners are paid from 20-30 to 100 rubles. The more traffic to the Internet resource and the more ads on it, the higher the income. But balance is important.
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How much can you earn on the Yandex network?
As we wrote on Kadrof.ru in the article about making money on blogging , on average, a site with a traffic of 1000 people per day can bring 1000-1500 rubles per month of passive income. But there are exceptions. In some topics, advertising is expensive and sites make more money. For example, a blog about finance or investing, which is read by 5 thousand people a day, can bring in 10-12 thousand rubles a month.
At the end of the article, we will tell you how to increase your earnings in the Yandex advertising network and what you need to do for this.
How to add a site to YAN?
To connect to the network, you need to follow a few simple steps:
Register on the website https://partner.yandex.ru and fill out the Partner's questionnaire. Choose your status, for example, an individual, self-employed, individual entrepreneur or legal entity. Citizens of Russia, the CIS and foreign countries can cooperate with Yandex. If you do not have an individual entrepreneur or legal entity, it is more profitable to register as self-employed - this will increase payments, but you will have to pay taxes on earnings yourself.
Add the sites on which you plan to place ads to the system.
Wait for moderation. We will describe it in detail below. Be sure to check this information, as there are nuances in this process.
Add blocks to your page code and start making money.
How a webmaster's personal account looks like in the system can be seen in the video below:
Withdrawal methods
You can withdraw your earnings to a Yandex.Money wallet or a bank account. The minimum payment amount is 3000 rubles. For foreigners - USD 150 or EUR 100. If the minimum wage is not reached in the current month, the balance is carried over to the next month and the money becomes available for withdrawal after the required balance is reached.
Withdrawal rules are subject to change. The current information can be viewed in the Help at this link .
In some cases, Yandex itself withholds taxes from payments, for example, when transferring money to citizens of Russia ( personal income tax 13% ). In some cases, taxes must be paid by yourself. For example, if you are a self-employed or self-employed person .
When and how do webmasters receive payments?
According to the regulations, the money is transferred within 20 days after the end of the billing month. For example, payment for September must arrive before October 20.
In practice, payments are made on the last day or, if it falls on a weekend, a little earlier. Thus, expect to receive your earnings in the 20th. It is impossible to speed up the process, it is automated. There are no delays in practice, so there is no need to worry either.
What sites are taken from YAN? How to get moderated?
The network accepts sites that do not violate the legislation of the Russian Federation and are not personal pages, sites with answers to homework for schoolchildren and students, unmoderated forums or message boards. Previously, there were restrictions on attendance: at least 500 people per day. These restrictions were not found in the current regulations . Perhaps they were removed.
These are formal requirements. There are also informal recommendations that experienced webmasters advise to follow:
Content must be original (not copy-paste).
It is important that the site is updated regularly. For example, new articles or news appeared several times a week. If you do not have time to write materials on your own, you can buy them on exchanges for copywriters .
There should be no blank pages. The minimum text size is 1000 characters or more.
The design must be of high quality. YAN template sites accept, but the template should not be popular or look like a typical WordPress design. You can order the selection and installation of a beautiful template from freelancers on the Kwork website .
YAN moderators pay attention to audience activity. Projects with user comments, likes, reposts are appreciated. If you don't have many readers yet, ask friends or acquaintances to comment on the articles.
Navigation should be clear.
The presence of additional services is encouraged, for example, a section with questions and answers, a forum (it must be moderated).
If you post teasers or blocks of other advertising systems, it is recommended to remove them 2-3 weeks before submitting an application to join YAN and directly during the moderation process. It usually takes about a week.
You can buy a ready-made website that is already connected to the Yandex Advertising Network. For example, such projects are often listed on the Telderi stock exchange .
Typically, webmasters are looking for inexpensive lots that can quickly increase traffic through high-quality content. This allows you to quickly increase income from YAN with minimal costs and recoup the acquisition.
How to increase your earnings?
Let's take a look at several ways that a website owner can increase his online income. Sometimes small changes increase the return by 20-30%.
1. Choose the right ad placements
Since revenue directly depends on the number of impressions of blocks with ads, it is important to correctly place them on the pages. The best places, according to YAN analysts:
Blocks embedded in content on the site. They grab the attention of readers, but not everyone likes them, as they can be distracting. Therefore, it is better not to put too many such blocks.
On the first screen below the content or artwork for the article.
In the left column on the first screen. Usually menus are placed there, so users pay attention to such ads.
Blocks in the right column work worse. They are often overlooked due to the so-called "banner blindness". Everyone is used to advertising on the right.
2. Strike a balance
It is important not to turn the site into a continuous advertisement. It is also not recommended to make pop-up blocks that interfere with watching content. This is annoying. After all, the site is created for people, and, first of all, it should benefit its audience.
3. Test different formats
YAN has a built-in constructor that allows you to create blocks of different designs. Look for the best options for your project. Sometimes minor changes such as adding or removing a frame can affect your earnings.
4. Monetize your mobile audience
More than half of the site visitors can view it from mobile devices. On the one hand, this reduces opportunities for earning money, since the smartphone screen is small. It is important to choose ad formats that will allow you to recoup your investment in a web resource and will not cause discomfort to your readers.
5. Analyze statistics in your personal account
Each partner has access to the account, which displays information on all ad units posted on the site. You need to pay attention to two indicators:
CPMV is the cost of 1000 RTB block impressions. The higher it is, the better. Track how CPMV changes on the site, what it depends on, which days it was higher and why. Perhaps you posted a good article or visitors from a certain source came to the site who watched expensive ads. All of these will affect your income.
Percentage of visibility. They show the percentage of the audience that saw RTB blocks. For example, the low rate is 20-25%. Good - 50-60%. Certain site space allows you to raise your visibility to over 60%.
Also, interesting data is collected by Yandex.Metrica . It has a report "Monetization" - "Pages with advertising events". In it you can see how much money this or that page on the site brought you.
