When they talk about earning money on affiliate programs, they often mention CPA. For beginners, this term is not familiar. Therefore, the question immediately arises: "CPA – what is IT, how does it work?".
It turns out that to start earning money, it is enough to have your own blog, website or even a group in social networks. But at the same time, it is very important to choose the right CPA network and a popular offer. How do I do this? Read all the details below.
The contents:
- What is SRA?
- How does SRA work?
- Basic terms OF CPA affiliate programs;
- How to earn money in SRA?
- Top 10 most profitable CPA networks;
- Advantages and disadvantages of CPAS.
What is SRA?
CPA is an abbreviation of an exchange that unites advertisers and owners of advertising resources. These can be webmasters with their own websites, bloggers, administrators, or owners of communities in social networks. Resource owners use their sites for advertising and attract customers for their own money.
The abbreviation " CPA "stands for" cost per action "or"payment for action". The CPA model is simple: on this exchange, there is a certain condition — not the entire flow of visitors to the site of advertisers is paid, but only the number of people who completed the specified action.
These can be the following operations::
- Register on the specified site.
- Buying an item, not just adding it to your cart.
- Call to the phone number listed on the site.
- Download and install the app.
- Target click on a specific link.
In fact, CPAS are used in advertising products of various online stores. You don't need to choose an advertiser or site owner to place offers on. Everything is extremely simple, transparent and the result is guaranteed. The terms of cooperation are known in advance.
How does SRA work?
In marketing, advertising is always used to promote products and services. The product owner selects one or more ad platforms and places an ad. Ads can be paid for clicks, impressions, or click-throughs.
However, site users with the product are not always targeted and ready to perform the necessary action for the advertiser. Therefore, the cost of advertising in this case is quite large.
The CPA network works somewhat differently, although it is also used for advertising products and services. On this exchange, for each transaction, there are three participants: the advertiser, the site owner, and the exchange itself.
- The CPA platform acts as an intermediary for each transaction and receives its own percentage of remuneration.
- The advertiser orders and pays for the number of users who completed the desired action.
- The owner of the ad platform advertises its affiliate link and provides traffic to the advertiser's site. Gets rewarded only for the number of actions performed by target users.
In order for this scheme to work, the exchange tracks all statistics for each affiliate link. Once the terms of the contract with the site owner are met, all statistics are transmitted to the advertiser. After verifying the accuracy of the data, the advertiser pays for the exchange's services in full.
The CPA network pays the site owner their remuneration. In other words, two parties to the transaction do not work directly. The exchange acts as an intermediary.
Basic terms OF CPA affiliate programs
CPA network members must understand each other. To do this, there are certain terms that even a beginner needs to know.
- Offer – the advertiser's offer.
- CPS – payment for a sale made by the target user using an affiliate link on the advertiser's resource.
- CP-conversion rate, i.e. the percentage of targeted users from total traffic. Only those who have completed the required action are considered targets.
- CTR – percentage of clicks from the total number of impressions of a particular ad.
- Traffic – the flow of users following an affiliate link.
- Creative – materials for advertising from the advertiser. These can be banners, affiliate links, or landing pages. Sometimes there is an administrative ban on the use of logos, slogans, or brands.
- Teaser – an ad in the form of an attractive image and text.
- Publisher – the owner of the ad platform. This can be your own website, a social network community, or a blog. This is the person who advertises an affiliate link on their website.
- Geo-targeting – customize advertising to specific regions. You may need it to meet the advertiser's conditions.
- To attract traffic is to transfer visitors to advertiser's webpage.
- Cache – information that is stored in the user's browser.
- Lead – completed targeted actions ordered by the advertiser.
- EPC – average earnings of a publisher with one hundred clicks on their advertising link.
- Aprov is an indicator of quality traffic. That is, the number of approved orders out of a hundred. If this indicator is high, then the traffic quality is excellent.
- Profit – the publisher's net profit excluding advertising costs.
After all the terms are clarified, you need to study affiliate programs. Choose a suitable offer for advertising and start earning money. All current accounting, statistics, and necessary tools will be available in your merchant profile on the selected CPA platform.
How to earn money in SRA?
If you already have an excellent resource for advertising, then earning money on the CPA network is quite simple. You must register for the affiliate program and provide a link to the site. This can be a website, blog, or even a link in a social network.
You need to be prepared for the fact that the link to the site will be checked. This will take some time.
In order not to waste time, you can choose a suitable offer to work with. It is very important not to get lost among the mass of offers, but to choose the most profitable one. To do this, you need to decide on the topic. Choose the one you want to work with. It should attract its target audience.
After that, write out all offers in the selected topic that are suitable for advertising on the site, blog, or community. No need to pay attention to high Commission rates. In such proposals is always a difficult task action. It is very important to choose those offers that do not have restrictions on geo-targeting.
Choose the most profitable offers among the issued ones. Be sure to calculate the conversion rate. There is a simple formula for this: (number of leads/traffic)*100. Choose offers with a conversion rate above 1.1%.
In addition, the apruv for selected offers should not be lower than 30%. If in doubt, you can contact the CPA network Manager. It will always help you choose the right offer.
By the way, the Manager is interested in the site owner finding an interesting option. After all, thanks to this, the exchange itself is growing and developing.
After selecting the desired offer, you need to get your affiliate link. Place advertising material on your resource: a banner, link, or something else. The target user performs the desired action after clicking on the link.
The lead is thoroughly checked by the CPA and the advertiser. If approved, the site owner receives their own remuneration for their work.
Top 10 most profitable CPA networks
In fact, making money on affiliate programs is quite simple. All affiliate links are unique, actions are pre-agreed and contracts are drawn up. But you need to choose the CPA network very carefully, as there are scammers.
The most profitable CPA networks that pay rewards in good faith:
1. Admitad
One of the most famous networks. It has been operating since 2010. There are enough offers on various topics. Traffic is not limited to any particular country but is accepted from all over the world.
To make a withdrawal, you just need to accumulate a minimum amount of 1,000 rubles. Payments are made within a period of 1-5 days, depending on the request for WebMoney, PayPal, or Bank card.
2. Leads
CPA is a network that specializes in financial transactions. It has been operating since 2007. Offers are mostly financial. Traffic is not restricted.
The minimum withdrawal threshold is 700 rubles. Depending on the status, withdrawal is made 2 times a month for beginners, for professionals - on request. There are many options for withdrawing the earned money.
3. Advertise
It has been operating since 2015. The network offers unique offers that are not available on other sites. Traffic is not restricted. The minimum withdrawal threshold is 100 rubles or$10. Withdrawal is made 2 times a month: on the 1st and 16th of the month. There are several options for withdrawing money, you can choose the appropriate one.
4. ePN
The site has been operating since 2011. More than forty partners offer their offers. Among them are Ozone, Aliexpress. The main offer on this site is Aliexpress, although there are more than a hundred online stores. It only works with traffic from Russia and the CIS.
There are several options for withdrawing the earned money. Just enter the required amount of 500 rubles. There are no specific days for payments, they are made on request.
5. CityAds
This platform has been operating since 2010. Specializes in entertainment offers. You can only access your merchant profile when you add your contact details. There is no authorization via social networks.
If you detect fraud in targeted actions, you should block your account. Payments are made regularly, twice a month on request. The minimum withdrawal amount is 2,000 rubles.
6. Shakes
The site has been operating since 2013. Specializes in product offers. Traffic is accepted from all over the world and is unlimited. Withdrawal of the earned money is carried out on request if there is a minimum amount of 3,000 rubles. There are several ways to withdraw money.
7. Marketcall
The site has been operating since 2015. A unique network that specializes in monetizing phone calls. He specializes in offers in six areas: real estate, e-Commerce, automobiles, medicine, construction and repair, and services. Traffic is accepted only from Russia, the USA, and Ukraine.
For new owners of advertising platforms, there is a separate rule for withdrawing earned money. After this rule is executed, all restrictions are removed and output is made on request. The minimum amount is 100 rubles.
8. Offerrum
The site has been operating since 2010. The offers are different. Traffic can only be sent from Russia, the CIS, and European countries. The money earned is withdrawn on request with a minimum amount of 800 rubles. There are several output options. In addition, various prize competitions are held among the site owners.
9. Kma biz
The network started operating in 2013. Specializes in product offers. Traffic is accepted from all over the world. The minimum withdrawal amount is 2,000 rubles. Output is performed on request in several ways to choose from.
10. 7offers
The site has been operating since 2014. Traffic is not restricted. There are separate offers for Russia, CIS countries, Europe and the USA. In addition to the existing 220 offers, you can request an offer from any company. Network managers will contact the company and conclude a contract. As a result, you can add an offer from any company.
Withdrawal of the earned money is carried out regardless of the day of the week, if there is a request and the minimum amount is 500 rubles.
Advantages and disadvantages of SRA
Working with any CPA network requires attention. After all, there are pitfalls that are not visible at first glance. However, there are much more advantages to work with. Here are some of them::
- The advertiser doesn't spend money on empty traffic. Only targeted users go.
- The advertiser plans its advertising budget on the basis of fixed pay of Lida.
- The advertiser chooses what the target action will be.
- The result is guaranteed, as moderators carefully check each lead before paying.
- The site owner doesn't search for individual online stores with an affiliate program. The CPA network always has a choice of offers.
- The income of the owner of the site is not organic.
However, there are several drawbacks that are already visible in the course of work.
- To create a good flow of targeted users, ad platform owners purchase traffic.
- Set up an advertising campaign of the selected offer SPA: direct, targeted, teaser.
- If the ad didn't work and the user doesn't perform the target action, the advertiser won't reimburse the cost of attracting traffic.
- Some conversions may not be counted due to technical issues.
- Offers may be changed, and old links may not work. Keep these links up-to-date.
In addition, you need to check the offer for demand, seasonality, and other issues. After all, the amount of money earned directly depends on even such trifles.
Conclusion
So, before working on affiliate programs, you need to understand and understand: CPA — what it is, how to start correctly, which offer to choose. Of course, if there is no well-promoted website, blog, or social network community, then all efforts to promote the affiliate program may not be justified.
